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| PROCESS
Cooperation
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Some sharing of ideas; participates in brainstorming; has a positive attitude. |
Shares ideas most of the time; contributes to the task's completion; invites others to participate. |
Shares ideas & insights with others; consistently contributes to the task; positively reinforces the good ideas of others. |
Actively encourages discussion; analyzes the ideas of others and synthesizes them into new ideas; a leader in the task completion.
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| PROCESS
Analysis of Resources
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Notes taken on 1 web page; 2 ads analyzed; 1 ad brought from home. |
Notes taken on 2 web pages; 3 ads analyzed; 2 ads brought from home with emotional appeal identified. |
Notes taken on 3 web pages; 4 ads analyzed; 3 ads brought from home with 3 different emotional appeals. |
Notes and reactions to 3 web pages; 5 ads compared and contrasted; 4 ads or 2 TV commercials with different emotional appeal brought from home.
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| PRODUCT
Emotional Appeal
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Little identifiable emotional appeal. |
One element has emotional appeal; some persuasion felt. |
Two elements have emotional appeal; presentation catches our attention.
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All elements are emotionally charged and work together persuasively. |
| PRODUCT
Creativity of Solution
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Most elements of the idea are borrowed from other sources. |
The idea has some original aspects and some expressive elements. |
The idea has many original aspects; parts that were borrowed come together with a new twist. |
The idea is totally new or a unique combination of borrowed elements; All aspects are expressive. |
