Do you sometimes feel that you are on an emotional roller coaster?  Do you feel great on some days and like a loser on other days?  Have you ever found yourself humming a tune that you just can't seem to forget?  Will only a certain special food make you happy?  When you see what your friends are wearing, do you feel out of place?

If your answer is YES to any of these questions, you may be the victim of THE EMOTIONAL PULL OF ADVERTISING.

In this unit you will learn how advertisers use visual images, slogans and jingles to manipulate your mind and your feelings.  You will discover how your choices affect what you eat & wear, how you view yourself, what your town looks like and the health of your environment.  Using an advertiser's tools, you will work individually or in a small group to create an advertisement or commercial to sell a product which you have invented.