Day 1: First you will find out how advertising affects your life. Take the consumption quiz and the media quiz. Record your score in your sketchbook. Check out the cool cartoons and the comics. Pick your favorite and give a reason. If you have time, take a look at the New Dream Puzzle. We will talk about what you have discovered tomorrow.

Day 2: Today you will share the most important fact that you learned yesterday. You will explore the emotional deception in the handout "Marketing Human Feelings",and read and discuss the information in "The Emotional Tug of Advertising." At home you will collect 4 ads that illustrate 4 different kinds of emotional manipulation. These can come from the Internet or magazines.

Day 3: Using your ads you will try to stump the class. You will hide the name of the product, then read the "catch-phrase" or slogan to the class to see if anyone can identify the product or brand name. When they do, you can ask them to determine which emotion is being used to sell the product.

Day 4: Today you will take a look at what Ad Designers think is important. You may wish to jot down a few key words. As you critique the following ads, write down the product, the kind of emotional appeal, and some design elements that make them special. You will share your ideas with the class tomorrow.

Soap 1 Soap 2 Fem. Hygiene Hair Prep 1 Hair Prep 2

Airline 1 Airline 2 Shaving 1 Shaving 2 Flying Car

Cookie Soda Hat School Fast Food

Day 5: Today in your sketchbook you will jot down 4-6 product ideas. Be as innovative as possible. Your product should improve our lives and the world and be as appealing as possible.
In small groups we will take turns to do some brainstorming. We will discuss each product by suggesting improvements, slogans, and possible emotional manipulation. Each student will describe their best product idea on a 3X5 card and create a name for their Corporation. These ideas will be placed into the "Corporate File".
You will then select the role of either a Magazine Advertising Designer or a Commercial Filmmaker. AD Designers will work individually. Filmmakers may work in groups of 3-4. Your product ideas will be randomly selected from the "Corporate File". You will have 5 class periods to complete your project for the Corporation.

AD Designer Filmmaker

Day 11: All Designers and Filmmakers will use the rubric to evaluate their projects. Magazine Ads will be displayed and Commercials will be viewed.

This unit is designed for 10 class periods. The students may select their own partners for the Filmmaker teams. Be prepared to negotiate and remain open to compromise so that the suggested structure does not become more important than the learning objectives.

Review the products that the students have created before they select them. At this time duplications and inappropriate ideas can be eliminated. If necessary, new ideas can be added. If the student's really dislike their random choice, they may negotiate a trade with another student or a compromise can be arranged. They can "slightly" revise their choice so it is more fun, or the teacher can offer them another choice.

Students should use the Ad Designer and Filmmaker pages as check lists for their progress. Groups can be reminded that their grades will be determined by their individual cooperation as well as by their finished product.

The teacher of this unit must be able to recognize the characteristics of good graphic design, have some experience in producing dramatic skits, and be able to operate a video camera.

1455 School Street, Kewaskum, Wisconsin 53040 Phone: (262) 626-8427 Fax: (262) 626-2961